With that price tag, it may be a good tool for clubs and rentals, but maybe also for random people to enter the sport. A bit similar to the Pelican Flow - see my review here: playak.com/article.php?id=11924

I get a lot of total beginners trying out the Flow, and since it's so forgiving and stable, 3 locals already bought one last year. There were also some guys/girls who would have bought one, but found it too heavy/difficult to carry around (the guys who bought one all live right on the river banks). Looks like you already plan to make it a bit lighter, but a board is always more difficult to carry than a kayak. If you could include some sort of cheap but sturdy shoulder strap, and the thing is really stable, you may have a killer package.