Who's talking about you? The SUPzero Factor tracks the online attention for SUP athletes and brands by scanning more than 1500 paddling sites for your personal names and brand names, and weighing the matches by site importance, clicks and text position.

Toby Cracknell

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SUPzero Factor 2016: 208 points.

Relative: 5.5% of top scorer. Average: 0.6 points per day.

Brands: Infinity Surfboards