The Global SUP Community

Blue Planet Surf Gear got its start in 1993 on the island of Oahu. Founder Robert Stehlik was a business student at the time and created the brand and business plan as a college project at the University of Hawaii. The concept was simple: unique surfwear and equipment from Hawaii- for surfers, by surfers.

WaveJet is a revolutionary, one-of-a-kind Personal Water Propulsion system that will change the way you interact with water. A clean, quiet, battery-powered dual jet drive, the WaveJet Power Pod is fully modular and universally sized to be interchangeably popped into any WaveJet-ready personal watercraft, including surfboards, stand-up paddle boards, boogie boards and more. WaveJet overcomes the traditional limitations of surfing and paddling. It puts you where the action is. Fast. WaveJet lets you break free.

Art In Surf is a movement of surfers, athletes, artists, photographers, shapers and designers focused on sharing “the Stoke!” that has become a part of our lives.

SUP ATX is credited with introducing and popularizing the sport of Stand Up Paddle Surfing (SUP) in lakes, rivers and surfing areas throughout the United States and around the world beginning in 2008. In its first year, SUP ATX grew into the #1 Stand Up Paddle Board Maker Worldwide.

We provide the highest quality Stand Up Paddle boards available from Ron House, 404, Timmy Patterson, and our signature line, Riviera. Whether you are a beginner, novice or expert, we have a stand up paddleboard to suit your needs. We also manufacture Riviera SUP Paddles, Apparel, and Accessories.

After learning to surf a few years ago in her hometown of Rockaway Beach, the founder The H2O Generation Kelley Brooke tried stand up paddling. Instantly, she fell in love and hasn’t surfed on a surfboard since. Having always loved the idea of 1960s surfing she thought that stand up paddling was the perfect example of old school meeting new school and wanted to develop a line of products that would pay homage to the surfing legends of old. As a result, The H2O Generation has introduced a line of innovative stand up paddleboards hybrid with that familiar retro design. Our products appeal to the classic surfer, but satisfy the adventurer in all of us.

With 30+ years of combined shaping experience, we are always trying to make better boards, use lighter, stronger materials, and give you boards that stand out, head and shoulders above the big company "popouts".

Odyssey SUP is an “all water” brand of stand up paddle boards and designed to offer a lighter weight, more durable, price point board to beginner, intermediate and fitness paddlers. Odyssey SUP offers 3 styles, Tour, Surf and Softy. Tour and Surf boards feature the innovative proprietary composite construction, RINOtech™. The Tour model features displacement hull technology for an efficient glide on lakes, rivers and flat ocean. The Surf model features performance elements for maneuvering on a wave but functions great for family type recreation on flatwater. Softy has a surf style shape but features a soft top and rails with innovative attachment points for accessories. All Odyssey SUP boards include an adjustable lightweight paddle.

Highest quality custom surfboards designed by Kirk McGinty and made in Santa Cruz, CA.

Technology is great. I’m sitting here on Maui watching the live feed of the “Triple Crown of Surfing” at Sunset Beach on Oahu. All kinds of cool memories of days spent surfing on the North Shore and even earlier days as a grom going on surf trips to new and exciting locations.

Our intention is to leverage innovative technologies and create an wonderful product that you will enjoy. But we wanted to do that in a way that embraced our philosophy as guardians of nature. To that end we have been trying out some new recyclable compounds to create a 60% green technology and one that can be fully recycled and reused. A first in the paddle sports industry.

In the wake of the SUP explosion came a call for an SUP specific thermal and solar protection apparel line designed by and for SUP enthusiasts. From a round table discussion attended by many of the sports leading professionals came a matrix for Supreme paddle gear.

Light weight, buoyancy, speed, durability, comfort, and style are what a good stand up paddle experience is all about.

Bill Foote surfboards are critically designed and tested on Maui and ridden worldwide from the East Coast USA to the Hawaiian Islands and throughout Japan and Europe.

We apply rigorous test and measurement to design and build products better than those previously available. Our tagline: "Powered By Physics" reflects our approach. We respect the long experience and traditions that other manufacturers bring to this sport, and we can't compete with that. So we unleash our inner geek and start with a clean sheet.