Young Welsh female entrepreneur sets up SUP & Paddleshop in Brecon

As we were all aware, the UK’s interest in paddleboarding took on a new level during COVID-19. All you needed was a board, a paddle, and a buoyancy aid, and you were off—active freedom during lockdown!

In the wake of the pandemic and thinking ahead, one of the Black Mountain Adventure team members decided to buy a few and start selling them. And it also got her thinking about adding a full retail arm to the activity business.

The activity centre and instructors were often asked about their own kit and where customers could buy it for themselves. The answer was nowhere locally. So, Hayley, a key member of the team, only 34 years old at the time and with 12 years in the business, took on the project singlehandedly.
She researched the brands, looking in particular for British-based ones and those that fitted well with the BMA customer base and the advice of the instructing team. She taught herself how to build an e-commerce website and set up all the social platforms, using her international experience in customer service and hospitality to create the brand.

Together with the team, Hayley officially opened The SUP & Paddleshop shop in 2022 and built the retail range fully in 2023, so they now stock paddleboards, dryrobes, buoyancy aids, waist leashes, wetsuits, socks, footwear, hats, books, mugs, jewellery, gift boxes, beanies, clothing, hoodies, t-shirts, helmets, and more.

The SUP & Paddleshop takes pride in showcasing leading adventure brands, including Dryrobe, Two Barefeet, Palm Equipment, Yak, Ruksports, and Vast Boardsports. The shop’s selection leans towards supporting UK brands and those that its instructors personally use when out on the mountains and rivers, adding an authentic touch to its offerings.

The SUP & Paddleshop, conveniently located alongside the activity centre, is now open seven days a week from 9 to 5. It caters to a diverse customer base, selling about 50/50 of its products between online sales and local footfall. Interestingly, it’s not just the adventure guests but also new visitors who come and buy kit, which is a testament to the shop’s appeal and its contribution to the local community.

When we asked Hayley what she wished she’d done differently, her answer was quick: “Put up the road sign so that more people know we’re here!”

It’s a remarkable achievement for a young, female entrepreneur like Hayley to have established The SUP & Paddleshop so quickly. Her entrepreneurial spirit is a brilliant addition to the busy outdoor adventure business in Brecon & Herefordshire, inspiring others to follow their passion and make a difference in their communities. Go & see for yourself.

Website: www.blackmountain.co.uk
Facebook: https://www.facebook.com/BlackMountainAdventures/
Instagram: https://www.instagram.com/blackmountainadventure
Email: info@blackmountain.co.uk