Dan is dead on. SUP is huge. Here are some numbers for you.
8% of all sup sales are now for whitewater use.
60% of sup users are WOMEN!!! Nice change from kayaking where its about 10%
80% of SUP users have a household income of over $80,000.yr. They can afford boards.
25% is surfing - starting to see a picture here...
25% is racing... picture getting clearer?
40%+ of SUP use is for recreation.
Sup has more than trippled in one year. It has grown almost 12x in three years. Kayaking conversely has a growth of under 1%.
And lastly... and this is the most important... it's just a whole lot of fun.
There is a reason so many great paddlers are doing it - Dan Gavere, Taylor Robinson, Woody Calloway, Shane Benedict, EJ and his Kids, Ken Hovie and on and on and on... and this is the whitewater greats who have embraced it. Never mind the tens of thousands of recreational kayakers who have jumped on and love it.
People who do not like sup: someone who's never tried it.
Corran